15 Thanksgiving spending statistics

15 Thanksgiving spending statistics

• 87% of consumers plan to celebrate Thanksgiving in 2026 — the second-highest among 14 tracked holidays behind Christmas. (Numerator)




• 9% of celebrators plan more than three months in advance for Thanksgiving. (Numerator)




• 46% of Thanksgiving 2026 celebrators plan to do so at a friend’s or family member’s home — tying for the highest by holiday. (Numerator)




• 86% of Thanksgiving 2026 celebrators plan to purchase food, while 32% expect to buy alcohol. (Numerator)




• 56% of spenders plan to spend more than $100 on Thanksgiving 2026 — the second-highest across the tracked holidays. (Numerator)




• 84% of holiday shoppers believe rising prices would affect their Thanksgiving shopping in 2026 — the third-highest among the holidays tracked. (Numerator)




• Potential Thanksgiving hosts planned to spend an average of $487 in 2025 — up from $431 in 2024. (LendingTree)




• Potential six-figure hosts planned to spend the most — $633 — on Thanksgiving 2025, followed by millennials ($594) and parents with kids under 18 ($590). (LendingTree)




• 59% of Americans intended to be hosts for Thanksgiving in 2025. (LendingTree)




• 42% of potential hosts planned to use a credit card to cover some of their Thanksgiving 2025 expenses. (LendingTree)




• 60% of Thanksgiving celebrators claimed that inflation would impact their budget or plans in 2025. (LendingTree)




• In 2025, shoppers collectively spent $44.2 billion online during “Cyber Week” (Thanksgiving to Cyber Monday). (Adobe (opens in a new tab)
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• A record 202.9 million consumers went shopping over the Thanksgiving holiday weekend in 2025, up from $197.0 million in 2024 and 200.4 million in 2023. (National Retail Federation (opens in a new tab)
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• On Thanksgiving 2025, Americans were expected to waste nearly 320 million pounds of food. (ReFed (opens in a new tab)
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• 16 million Thanksgiving cards are exchanged each year. (Hallmark (opens in a new tab)
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Source:

https://www.lendingtree.com/debt-consolidation/holiday-spending-statistics/